TOWN TOURISM
Since I began creating content for client X* in October of 2020, through the implementation of an organic social strategy, their Instagram following has grown by over 65%
*Town protected by NDA
Before
After
Winter Giveaway
I coordinated the strategy and logistics of the giveaway. This involved organization of cross-efforts across media, legal, design, and web development teams. In addition to:
Securing giveaway partners
Strategizing the teaser and announcement posts across partner accounts
Organizing recommended travel itineraries for the giveaway winners
Results:
966 Total Entries (Goal exceeded by 93%)
602 Net New Followers on Instagram (Goal exceeded by 20%)
1,080 Net New Email Subscribers (Goal exceeded by 116%)
Approximately 952 net new followers per giveaway partner
Read more about the process here.
Monthly Email Newsletter
‘There's nothing quite as rejuvenating as a getaway with your favorite person. An escape from our everyday to either a new or familiar destination reawakens our senses. What better way to indulge than with captivating views, delicious cuisine, a quiet place of refuge, and of course, good company? X* offers all of the above and in this month's newsletter, we've curated a list for the perfect getaway for two. Whether it’s with a close friend or that special someone, we know just how to make the most of your escape to X*.''
February 2022
*Town protected by NDA
Results:
Open Rate: 27% (exceeded goal by 80%)
CTR: 3.32% (exceeded goal by 33%)