We implemented a hybrid influencer strategy for our client — coordinating paid and exchange partnerships to cultivate a steady drumbeat of social media content and increase awareness for the client. Over the span of four months in 2023, I played an integral role in coordinating 16 influencer collaborations that generated over three million impressions and over 84k engagements. Influencer content posted in collaboration with the client's social media channels contributed to:

• 76% of net new followers 

• 89% of total reach 

• 91% of total engagements 

• 98% of total content saves